Designed byRonan and Erwan Bouroullec, 2016
Samsung Serif TV Challenges the way we view domestic technology and its interaction with the space around it. This unique collaboration between Samsung and the Paris-based design duo Ronan & Erwan Bouroullec blurs the lines between furniture and technology to create a new, holistic approach towards the home tv set. As a result of this new, pared-down approach towards the physical function of a TV, SERIF Tv is designed to exist as a single, seamless object. Screen and stand are one, settling naturally into any living space as a piece of furniture. The Serif has been designed as a range of three pieces, each maintaining its own identity through dimension and colour. SERIF TV At 40 inches, SERIF TV challenges preconceptions of how a TV screen can fit into our lives. Standing elegantly on four slim legs, the largest in the SERIF TV range creates a visually arresting presence without disrupting the living room’s overall aesthetic. SERIF TV MEDIUM At 42 inches, the Serif TV medium can stand freely on its legs or be placed on accompanying furniture, allowing you to highlight the SERIF TV’s upper shelf whilst showing how easily can be integrated into the living space. SERIF TV MINI When space is at a premium, the appeal of the 24-inch SERIF TV MINI provides the same striking design features as the wider SERIF TV range in a highly versatile form – perfect for integrating into any living space.
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